Iceland Summer Ice Cream Campaign

Aim: Review and promote the Iceland Foods new ice cream range.

Deliverables: 5 x social media posts

Approach: One social media post on Twitter, Instagram and Facebook each over a 5-day

Pictured here is a little dish I have knocked together: vanilla ice cream served with honey poached peaches and mixed nuts with a simple raspberry sauce. I was challenged to come up with a creative way of serving ice cream by the guys at @icelandfoods In addition to being creative, I was to demonstrate Iceland’s #PowerOfFrozen concept: the idea that frozen food can be convenient, taste good and be easy to create. To make this dish, simple drain some tinned peaches and boil with half a cup of water and the same again of honey for a couple of minutes. Drain and place in the fridge to chill. Mill down some fresh raspberries using a food blender. Serve the Iceland easy-scoop ice cream and peaches in a bowl, sprinkle on the nuts and pour on the raspberry sauce. It is that simple! Tell me, have you any ideas for getting creative with ice cream? #ad #food #foodofig #icecream

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Check out these bad boys! This is my new creation which I’ve dubbed The Uber Mint Choc Ice Cream Sandwich, or TUMCICS for short. I’m open to renaming suggestions, but I could totally see all the cool kids ordering a TUMCICS… Anyhoo, I discovered this the other day when it was hot – I wanted ice cream to cool down, but also needed my chocolate fix. So, I did what any maverick would do and combined the two together. As Aristotle famously said, “the whole is greater than the sum of its parts” and that is totally true in this case. Who knows, he may have even been talking about an ice cream sandwich when he said that sentence. The TUMCICS – see, it’s catching on – was made by sticking two Millie’s Cookies ready to bake triple chocolate cookie dough in the oven for 15 mins. Once cooked and cooled, I carefully cut a slab of @icelandfoods mint chocolate chip ice cream, before sandwiching it between the cookies. Because I could, I then added a cheeky square of mint Aero, which I cemented in place with some squirty cream.  The result was a fab mix of gooey, chocolate cookie with refreshing, minty ice cream. The perfect combo for hot weather…or cold…or tepid…or any weather to be honest.  Give it a go and let me know what you reckon. You can get all ingredients from Iceland (https://www.iceland.co.uk/), including their new range of ice creams.  #poweroffrozen #ad

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Iceland Foods Luxury Meat Range

Aim: Review and promote the Iceland Foods Luxury Meat range for Father’s Day

Deliverables: 5 x blog posts, and social media support.

Approach: One blog published daily, with targeted social media support of that post, over a 5-day

 

Photalife – My Father’s Day Meal

 

The DADventurer – Chateaubriand Steak Recipe For An Awesome Father’s Day Meal

 

Diary of the Dad – Cooking Up a French Father’s Day Feast with Iceland

 

DadBlogUK – Father’s Day treat: Luxury gaucho steak with Russian salad

 

Man vs Pink – Father’s Day treat – surf and turf recipe of steak and prawns

Iceland Foods Frozen Meat and Churrasco BBQ Range

Aim: Review and promote the Iceland Foods Frozen Meat and Churrasco BBQ Range for Barbecue Month

Deliverables: 5 x blog posts, and social media support.

Approach: One blog published daily, with targeted social media support of that post, over a 5-day

 

Diary of the Dad – Celebrating National Barbecue Month with the #PowerofFrozen

 

DadBlogUK – Barbecues: So much better than they used to be

 

Man vs Pink – The joy of British barbecue season

 

The DADventurer – Raising The Steaks With Iceland’s Churrasco BBQ Meat Range

 

Photalife – A Good Summer Indoor BBQ

Iceland Foods Frozen Fruit Mocktails/Cocktails

Aim: Review and promote the Iceland Foods Frozen Fruit to create Mocktails/Cocktails

Deliverables: 5 x blog posts, and social media support.

Approach: One blog published daily, with targeted social media support of that post, over a 5-day

 

DadBlogUK – Mocktails and cocktails for a summer barbecue

 

Diary of the Dad – Relaxing with Blueberry Gin Cocktails and the #PowerofFrozen

 

Photalife – Frozen Fruit Refreshing Berry Mocktails

 

The DADventurer – Mocktail Recipes: 3 Non-Alcoholic Drinks For Summer

 

Man vs Pink – Daddy’s little helper – Mixed Berry Whisky Cocktail

Iceland Foods Party Food Movie Night

Aim: Review and promote the Iceland Foods Party Food with a movie night.

Deliverables: 5 x blog posts, and social media support.

Approach: One blog published daily, with targeted social media support of that post, over a 5-day

 

Photalife – Our Film Date Night

 

Man vs Pink – What to eat when enjoying a Movie Night in

 

TheDADventurer – Having A Feast With A Gruffalo

 

Diary of the Dad – A Movie Night with Iceland Party Food

 

DadBlogUK – A fun movie night with Iceland

Iceland Foods Chicken Nuggets

Aim: Review and promote the Iceland Foods Chicken Nuggets.

Deliverables: 5 x blog posts, and social media support.

Approach: One blog published daily, with targeted social media support of that post, over a 5-day

 

Photalife – Chicken Nuggets Don’t Have to be Boring

 

Diary of the Dad – Around the World In 75 Chicken Nuggets

 

TheDADventurer – Recipe: Chinese Fakeaway – Sweet And Sour Chicken Nuggets

 

Man vs Pink – Dad’s Night In: Iceland’s Chicken Nuggets with Homemade BBQ Sauce

 

DadBlogUK – Iceland’s chicken nuggets – katsu curry style