Press Release: Dads take blogging scene by storm

Press release

15 June 2017

Dads take blogging scene by storm and take four out of 10 places in list of UK top bloggers

A recently-formed collective of blogging dads is celebrating after four of its members were named among the UK’s top 10 dad bloggers, with one taking first place.

John Adams (Dad Blog UK), Dave Hornby (The DADventurer), Tom Briggs (Diary of the Dad) and Simon Ragoonanan (Man vs. Pink) were named in first, third, fourth and eight places respectively in the Vuelio Top 10 UK Daddy Blogger list.

Along with Darren Coleshill of Photalife.com, the blogging fathers work collectively under the name of DigiDads, sourcing business leads and promoting each other’s work.

The list is published annually by Vuelio, which is widely recognised as the market leader in monitoring blogs and web-based media.

As a result, Vuelio’s top 10 lists of online influencers are highly regarded within the media, PR and SEO industries.

A 40% DigiDads presence in the top 10 underlines the group’s status as a collective of the UK’s leading dad bloggers.

“There is significantly more competition now than there was five years ago, so we’re immensely proud to have such a strong presence,” says group member John Adams.

“This demonstrates the rise of the dad blogger and that they have to be taken as seriously as beauty, fashion tech and mum bloggers,” adds Dave Hornby.

“Mums have long been recognised as social influencers but there has been a notable increase in brands wanting to work with dads over the last couple of years.”

DigiDads is a group of like-minded dad bloggers which collaborates with brands on PR campaigns.

With a combined experience of over 20 years, boasting 1.2 million social media impressions a month,70,000 monthly page views, more than 115,000 social media followers, the Digidads offer a multi-channel approach to helping brands reach their target audiences.

Successful DigiDads collaborations to date include Xbox, Thomas Cook, Iceland and Avis.

Brands and PRs can learn more about DigiDads at www.digidads.com.

The full Vuelio top 10 can be found at http://www.vuelio.com/uk/social-media-index/top-10-uk-daddy-blogs/

Digidads is represented by Dan Green at Represent Talent Management.

Address: 123a Borough High St, London Bridge, SE1 1NP

Email: dan.green@representtalent.com

Tel: +44(0)20 87682921

Ends 

Iceland Foods Luxury Meat Range

Aim: Review and promote the Iceland Foods Luxury Meat range for Father’s Day

Deliverables: 5 x blog posts, and social media support.

Approach: One blog published daily, with targeted social media support of that post, over a 5-day

 

Photalife – My Father’s Day Meal

 

The DADventurer – Chateaubriand Steak Recipe For An Awesome Father’s Day Meal

 

Diary of the Dad – Cooking Up a French Father’s Day Feast with Iceland

 

DadBlogUK – Father’s Day treat: Luxury gaucho steak with Russian salad

 

Man vs Pink – Father’s Day treat – surf and turf recipe of steak and prawns

Braun Father’s Day Gifts

Aim: To promote the Braun shavers range for Father’s Day

Deliverables: 5 x social media support.

Approach: One social media post published daily, over a 7-day

 

 

Iceland Foods Frozen Meat and Churrasco BBQ Range

Aim: Review and promote the Iceland Foods Frozen Meat and Churrasco BBQ Range for Barbecue Month

Deliverables: 5 x blog posts, and social media support.

Approach: One blog published daily, with targeted social media support of that post, over a 5-day

 

Diary of the Dad – Celebrating National Barbecue Month with the #PowerofFrozen

 

DadBlogUK – Barbecues: So much better than they used to be

 

Man vs Pink – The joy of British barbecue season

 

The DADventurer – Raising The Steaks With Iceland’s Churrasco BBQ Meat Range

 

Photalife – A Good Summer Indoor BBQ

Iceland Foods Frozen Fruit Mocktails/Cocktails

Aim: Review and promote the Iceland Foods Frozen Fruit to create Mocktails/Cocktails

Deliverables: 5 x blog posts, and social media support.

Approach: One blog published daily, with targeted social media support of that post, over a 5-day

 

DadBlogUK – Mocktails and cocktails for a summer barbecue

 

Diary of the Dad – Relaxing with Blueberry Gin Cocktails and the #PowerofFrozen

 

Photalife – Frozen Fruit Refreshing Berry Mocktails

 

The DADventurer – Mocktail Recipes: 3 Non-Alcoholic Drinks For Summer

 

Man vs Pink – Daddy’s little helper – Mixed Berry Whisky Cocktail

Orbis Access Junior ISA Fee-Free Offer

Aim: Promote Orbis Access Junior ISA Fee-Free Offer

Deliverables:  5 x blog posts and social media support.

Approach: Individual blog posts highlighting what we’re saving for and promoting the Junior ISA free fee offer, which were published daily over a five-day period.

 

DadBlogUK – JISA: Never a better time to invest

 

Diary of the Dad – Saving for Driving Lessons with a Junior ISA

 

Man vs Pink – Planning ahead: Saving for your child’s nest egg with an Orbis Access JISA

 

Photalife – Saving for University

 

The DADventurer – Saving For Toddler L’s Financial Future

Iceland Foods Frozen Meat For Pie Week

Aim: Review and promote the Iceland Foods Frozen Meat for Pie Week

Deliverables: 5 x blog posts, and social media support.

Approach: One blog published daily, with targeted social media support of that post, over a 5-day

 

Man vs Pink – How to make a fully operational Beef and Guinness Death Star Pie

 

The DADventurer – ‘Posh’ Toddler-Friendly Cottage Pie Recipe For British Pie Week

 

Diary of the Dad – Celebrating British Pie Week with Iceland

 

Photalife – It’s Pie Week!!

 

DadBlogUK – Celebrating Pie Week with a Beef Wellington

Avis’ Guide to Barcelona

Aim: Promotion of Avis’ new guide to Barcelona

Deliverables: 5 x blog posts and social media support.

Approach: One blog published daily, with targeted social media support of that post, over a five day period.

 

DadBlogUK – A family guide to Barcelona

 

Photalife – It All Started In Barcelona

 

Diary of the Dad – Why I Want to Visit Barcelona

 

Man vs Pink – Planning a family trip to Barcelona

 

The DADventurer – We’re All Going On A European City Break Holiday

Smart Men’s Flowers Valentine’s Day

Aim: Review and promote a range of flowers and bouquets ahead of Valentine’s Day 2017.

Deliverables: 5 x blog posts, 2 x vlogs and social media support.

Approach: One blog published daily, with targeted social media support of that post, over a five day period.

 

DadBlogUK – A delivery from Smart Men’s Flowers

 

Diary of the Dad – Review: Smart Men’s Flowers

 

Man vs Pink – Smart Men’s Flowers – the simple flower delivery service

 

Photalife – Beautiful Flowers Smart Men’s Flowers – Review

 

The DADventurer – Review: Smart Men’s Flowers – Flower Delivery Made Simple

 

 

Iceland Foods Party Food Movie Night

Aim: Review and promote the Iceland Foods Party Food with a movie night.

Deliverables: 5 x blog posts, and social media support.

Approach: One blog published daily, with targeted social media support of that post, over a 5-day

 

Photalife – Our Film Date Night

 

Man vs Pink – What to eat when enjoying a Movie Night in

 

TheDADventurer – Having A Feast With A Gruffalo

 

Diary of the Dad – A Movie Night with Iceland Party Food

 

DadBlogUK – A fun movie night with Iceland

Iceland Foods Chicken Nuggets

Aim: Review and promote the Iceland Foods Chicken Nuggets.

Deliverables: 5 x blog posts, and social media support.

Approach: One blog published daily, with targeted social media support of that post, over a 5-day

 

Photalife – Chicken Nuggets Don’t Have to be Boring

 

Diary of the Dad – Around the World In 75 Chicken Nuggets

 

TheDADventurer – Recipe: Chinese Fakeaway – Sweet And Sour Chicken Nuggets

 

Man vs Pink – Dad’s Night In: Iceland’s Chicken Nuggets with Homemade BBQ Sauce

 

DadBlogUK – Iceland’s chicken nuggets – katsu curry style

Orbis Access Junior ISA Giveaway

Aim: Host and promote a giveaway for a £200 contribution towards a Junior ISA

Deliverables: 1 x Gleam giveaway, 5 x blog posts and social media support.

Approach: Setup of giveaway using Gleam, embedding of giveaway widget in separate blog posts, which were published daily over a five-day period.

Outcome: Over 3,500 total entries to the giveaway

 

DadBlogUK – Orbis Access: Junior ISA giveaway!

 

Photalife – Orbis Access: Junior ISA giveaway!

 

Diary of the Dad – Win £200 for your Child’s Future with Orbis Access

 

Man vs Pink – Fancy £200 to invest in your child’s future?

 

The DADventurer – Giveaway: Win A £200 Junior ISA For Your Child With Orbis Access

Iceland Foods Xmas Party Food

Aim: Review and promote the Iceland Foods Xmas Party Food in the lead up to Christmas 2016.

Deliverables: 5 x blog posts, and social media support.

Approach: One blog published daily, with targeted social media support of that post, over a 5-day

 

Man vs Pink – Boxing Day Movie Ideas, Matched with Iceland Party Foods

 

Diary of the Dad – A Boxing Day Feast for all the Family

 

TheDADventurer – A Boxing Day Party Food Feast With Iceland

 

DadBlogUK – Party food for a Boxing Day clan gathering

 

Photalife – Buying our Boxing Day Party Food

XBox One S Minecraft Edition

Aim: Review and promote the Xbox One S games console in the lead up to Christmas 2016.

Deliverables: 10 x blog posts, 4 x vlogs and social media support.

Approach: One blog / vlog published daily, with targeted social media support of that post, over a 10-day

 

Photalife – XBox One S Minecraft Special Edition Unboxing & Set Up

 

Man vs Pink – Raising a gamer girl, with help from the Xbox One S (Minecraft Edition)

 

Diary of the Dad – XBox One S Minecraft Bundle First Impressions 

 

The DADventurer – Making The Most Of My Toddler-Free Time

 

DadBlogUK – Our first Xbox experience